BusinessMarketingIntermediate
Digital Marketing Masterclass
From social media strategy to SEO, Google Ads, and email campaigns. Learn to build and execute marketing plans that drive real growth for African businesses.
W
Wanjiku Ngugi
Instructor
4.7rating1,089 students12 lessons11 hours
WHAT YOU'LL LEARN
Complete 12 lessons across 3 modules
Master marketing foundations
Master social media & seo
Master paid ads & analytics
Earn a certificate of completion
CURRICULUM
01Marketing Foundations4 lessons
Digital Marketing Landscape in AfricaPreview
43 minBuilding Your Brand Online
39 minCustomer Journey Mapping
19 minContent Strategy Framework
43 min02Social Media & SEO4 lessons
Instagram & TikTok for Business
32 minFacebook & LinkedIn Ads
40 minSEO Fundamentals
36 minLocal SEO for Kenyan Businesses
26 min03Paid Ads & Analytics4 lessons
Google Ads Campaigns
36 minBudgeting & Bid Strategies
19 minGoogle Analytics 4
38 minReporting & ROI Measurement
33 min